News,  Points and Miles

AccorHotels to overhaul loyalty program

Following Marriott’s rebranded and merged loyalty program to Marriott Bonvoy, the owner of Fairmont, Sofitel, Novotel, among others is following suit.

AccorHotels announced they will be overhauling their loyalty program, launching ALL—Accor Live Limitless.

While the timeline is unknown other than “by the end of the year,” this program will focus on lifestyle, according to the hotel chain.

Changes in new loyalty program (AccorHotels)

“This new lifestyle loyalty program will recognize, understand, cherish, communicate with and reward guests like never before giving access to ‘ALL of Accor’,” according to their press release. “It will open doors across a unique and iconic portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and ‘money-can’t-buy’ experiences.”

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Paris-based Accor (also being rebranded from AccorHotels), says guests will see improvements in all aspects of their stays:

Introducing new premium status to reward our most loyal members

Enriched benefits according to our augmented hospitality strategy

A worldwide connected experience to earn and burn points across the broadest range of brands in the industry and a New digital app delivering value across work, live & play.

Partnerships and experiences Far beyond the stay, partnerships anchors ALL in member’s day-to-day, on the move and everywhere. Following an extensive study, three main passion points resonate with our loyalty members: Entertainment, Dining and Culinary & Sports

(AccorHotels)

Bottom line, it all seems pretty vague, though I imagine more details will come out closer to launch—whenever that will be.

Source: Accor Live Limitless

Featured image courtesy: AccorHotels

Winston is currently a freelance technology and travel broadcast journalist, consultant, and is the creator and founder of Master Travellr—Canada’s destination for travel news, guides, and budget recommendations.

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