Hotels,  News

Marriott expands luxury portfolio by over 30 new properties this year

Over 30 new luxury properties are projected to launch from Marriott International this year.

These new hotels will expand on their eight existing brands, including W Hotels, St. Regis, The Ritz-Carlton, Ritz-Carlton Reserve, JW Marriott, The Luxury Collection, EDITION, and Bulgari.

Marriott is expected to have more than 200 properties in its plans, to expand into 20 new countries. The company says this represents expansions into places from Sri Lanka to Bermuda and Morocco to Kenya.

“Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travellers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritizing your wellbeing,” said Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader, Marriott International.

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“From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”

The Ritz-Carlton

With six openings anticipated in the year ahead, the iconic luxury brand also expects to celebrate the opening of its 100th property. The brand is expected to make its return to Australia with the debut of The Ritz-Carlton, Perth and is slated to grow in China with the opening of The Ritz-Carlton, Xi’an. Showcasing the beauty of the Moroccan landscape and culture, The Ritz-Carlton Rabat, Dar es Salam is set to offer an oasis in the country’s vibrant capital, while The Ritz-Carlton, Mexico City will invite guests to experience the city through a new perspective. With a mission to inspire travel and create memories for its guests, the brand also expects to see the completion of a major renovation of The Ritz-Carlton New York, Central Park and to continue to work towards the inaugural voyage of The Ritz-Carlton Yacht Collection in February 2020. 

St. Regis

Currently offering more than 40 hotels in 20 countries and territories, St. Regis recently celebrated the renovation of The St. Regis Rome along with the opening of The St. Regis Zhuhai, China’spremier tourist destination on the Pearl River Delta. In the coming year, St. Regis is planning to debut the André Fu-designed St. Regis Hong Kong where the award-winning designer will blend the brand’s timeless elegance with silhouettes representative of the city’s architectural and cultural diversity. The brand is also set to expand its footprint in Europe with The St. Regis Venice, which is ideally situated on the Grand Canal and offers a central location from which to explore the historic city. Finally, St. Regis is also expecting to bring its modern glamour and bespoke service to Cairo, a destination that has captivated travelers for generations and one which is quickly reclaiming its place as a hot spot for the global explorer.

W Hotels

Trailblazing its way around the globe, W broke the norms of traditional luxury in destinations including BrisbaneAmman and Costa Rica in 2018. The luxury rebel also rewrote the music festival rules, taking the festival experience off the field and onto fabulous hotel grounds with the global launch of WAKE UP CALL. Bringing people closer to the music than ever before, the brand’s signature music festival series made stops at W HollywoodW Barcelona and W Bali. This year, the brand will live out its mission to fuel guests’ lust for life with eight hotels projected to open, ranging from Aspen and Ibiza to Muscat and Melbourne. W skillfully balances the power of a global brand with the relevance and personality of a local insider and continues to revitalize its global portfolio with multi-million-dollar renovations planned or underway at more than half its properties in North America, including W Washington D.C. and W San Francisco.

EDITION

In 2018 the EDITION brand doubled its footprint, growing from four properties to eight with openings in ShanghaiBodrumBarcelona and Abu Dhabi. The in-demand lifestyle brand was created through a collaboration between boutique hotel creator and innovator Ian Schrager and Marriott International, which offers sophisticated design, a curated taste of the destination and modern service. Next up, the brand expects to redefine luxury with its recent opening in New York City’s Times Square and will bring its distinct perspective to West Hollywood with a scheduled opening in Q2 2019.

The Luxury Collection

Offering the promise of unique, authentic experiences, The Luxury Collection is a rapidly growing ensemble of 110 hotels in more than 30 countries and territories around the world. In 2018, the brand made its debut in Savannah with the opening of Perry Lane, expanded its footprint in Paristhrough Hôtel de Berri and brought distinct resort design to Los Cabos with Solaz, among other exciting debuts. With each hotel serving as a portal to the destination’s indigenous charms and treasures, The Luxury Collection anticipates debuting nine properties this year in coveted locations such as OkinawaCesmeBuckinghamshire, and Budapest.

JW Marriott

JW Marriott offers differentiated luxury experiences at 84 hotels and resorts in nearly 30 countries and territories, including the recent opening of JW Marriott Nashville. Inspired by its legendary namesake, JW Marriott is committed to curating uplifting experiences for guests, delivering experiences and environments that help guests be fully present and bringing people together to celebrate life’s most meaningful moments. This year, JW Marriott anticipates continuing to bring its distinct style of warm service to established and emerging destinations with planned openings from the Maldives and Shanghai to Savannah, GA.

Featured image courtesy: Marriott International

Winston is currently a freelance technology and travel broadcast journalist, consultant, and is the creator and founder of Master Travellr—Canada’s destination for travel news, guides, and budget recommendations.

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