A new report from Expedia’s annual family travel survey analyzed trends and found that Canadians have “a high travel threshold” and seek adventure in time off.
As part of the survey found 40 per cent of Canadians are willing to spend over eight hours in a plane to get to their vacation destination, and one in five would travel extreme distances to visit places like Australia and New Zealand.
“Managing a budget is important for all travellers and families are no exception,” said Jennifer Callegaro, Senior Manager, Marketing for Brand Expedia. “Our survey found that the extra costs that can arise with family travel is the number one challenge for 42 per cent of Canadians.”
Canadian families are adventure seekersExpedia Canada
It’s no surprise with this cold weather that escaping to a beach destination ranked as the most popular vacation type amongst Canadians (81%) for their next trip; however, interestingly, in second place was adventure travel. Seven-in-ten (71%) like the idea of an adventure destination with outdoor activities, with younger parents under 40 years of age (33% vs. 27% 40 years of age or older) and those with children under six years of age (32% vs. 28% with children six years of age or older) slightly more likely to choose this type of vacation. These include spots such as, Kahului, Manila, Costa Rica, Auckland and Phoenix. For those looking to stay closer to home, there are plenty of options within Canada that offer access to the great outdoors. In fact, Canadian parents stated that the Atlantic provinces (63%) and the Rockies in the West (62%) were both on their bucket list when choosing which parts of the country to explore with their families – both destinations highlight adventure, whether hiking in the mountains, or whale watching off the east coast.
“As a parent, I try to book as many elements of our trip together before we leave. This helps to not only manage our itinerary all in one place, but also manage our budget,” said Callegaro.
Among must-haves for Canadians include access to family friendly dining options, positive reviews and adjoining rooms.